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Precursors and Outcomes of Perceived Value in B2B Banking Services: A Nomological Framework.
- Source :
-
Journal of Relationship Marketing . Oct-Dec2023, Vol. 22 Issue 4, p330-353. 24p. 3 Diagrams, 5 Charts. - Publication Year :
- 2023
-
Abstract
- This paper aims to test a nomological network of the precursors (perceived price, price fairness, and service quality) and the multi-dimensional outcomes (economic satisfaction and non-economic satisfaction; behavioral and attitudinal loyalty) of micro-enterprise customers' perception of value. Structural equation modeling was used to test a research model and two rival models from data collected from 381 micro-enterprise banking customers. The results show that, by charging fair prices, banks will increase not only micro-enterprises' positive perceptions of price and service quality, but also their perceptions of value. Positive value perceptions result in greater economic and non-economic satisfaction. This then results in loyalty in both the attitudinal and behavioral senses. Economic satisfaction should first be attained before micro-enterprise customers will be non-economically satisfied and show attitudinal loyalty before behavioral loyalty. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 15332667
- Volume :
- 22
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of Relationship Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 173118011
- Full Text :
- https://doi.org/10.1080/15332667.2023.2234812