Assessment of competitiveness and innovation management at light industry enterprises.

The article assesses the competitiveness of the existing enterprise, identifies the competitive advantages and weaknesses of the enterprise's activities in relation to main competitors selected on a territorial basis. The measures to improve marketing activities are proposed: improvement of the corporate website, reduction of prices of "non-tradable" goods, use of various types of advertising distribution, advanced training of factory employees in the field of issuing loans and detailed study of the conditions for ensuring its issuance, monthly survey of retail and wholesale buyers. Retaining the market share of the enterprise is the main task of its successful functioning, and constant improvement of competitiveness is the key to successful solution of the task. The assessment of competitive advantages of the factory will help to identify the aspects of economic activity that need to be worked on in order not to lose their positions in the market. The main drawback is weak advertising activity, since it makes it impossible for high-quality products to penetrate deeper into the Russian market in order to win the tastes and preferences of more consumers. All the proposed measures are economically justified and have a short payback period, in addition, they contribute to the expansion of the customer base, which in turn contributes to increasing the competitiveness of the enterprise in the market. [ABSTRACT FROM AUTHOR]