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How Mortality Salience and Self-Construal Make a Difference: An Online Experiment to Test Perception of Importance of COVID-19 Vaccines in China.
- Source :
-
Health Communication . 2023, Vol. 38 Issue 12, p2698-2701. 4p. - Publication Year :
- 2023
-
Abstract
- To better understand why Chinese residents' COVID-19 perceptions of the importance of vaccination change dramatically over time, this research used an online lab-like experiment to test the antecedents of individuals' perception of the importance of COVID-19 vaccines. We find that participants who view themselves as separate from others (i.e. independent self-construal) perceive COVID-19 vaccines as more important than Hepatitis B vaccines (i.e. control group), regardless of how salient mortality is for them. In contrast, among participants who view themselves as a part of their social groups (i.e. interdependent self-construal), awareness of death (i.e. mortality salience) plays a moderating role. Specifically, when mortality is salient, COVID-19 vaccines are considered more important than Hepatitis B vaccines; when morality is not salient, vaccine type does not make a difference on perceptions of vaccine importance. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10410236
- Volume :
- 38
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Health Communication
- Publication Type :
- Academic Journal
- Accession number :
- 172839795
- Full Text :
- https://doi.org/10.1080/10410236.2022.2106413