FİRMALARIN REKABETÇİ POZİSYON ALGILARININ İNOVASYON DÜZEYİ ÜZERİNDEKİ ETKİSİ: BİR ALAN ARAŞTIRMASI.

Today, it is an accepted fact that the way for businesses to be competitive under the hard conditions they are in is possible through innovation. Thanks to innovation, it is possible to adapt to technological developments, to respond to the changes required by the age, and to make competition sustainable. This article aims to test whether there is a meaningful difference between the perception of competitive position and innovation level. To determine 225 businesses located in the İnegöl district of Bursa and members of the IMOS association constitute the research universe. The sample frame is 384 business owners and managers taking place in these businesses. Data were collected using a face-to-face survey technique. The data obtained because of the survey were tested with factor, reliability, frequency, correlation, T-Test and ANOVA analyses using SPSS. As a result of the analyzes made, the perceptions of the product, strategy, process and market innovation, which are the sub-dimensions of the innovation level variable, show significant differences according to the companies’ entry into the market as first movers and followers, their competitiveness and branding levels. It has been determined that there is a positive and significant relationship between the variables in the study and the sub-dimensions of the variables. [ABSTRACT FROM AUTHOR]