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Would you like some coffee with your sugar? A natural field experiment on the efficiency and acceptability of setting zero sugars as a default in coffee-vending machines.
- Source :
-
Comprehensive Results in Social Psychology . May2023, Vol. 7 Issue 1/2, p25-41. 17p. - Publication Year :
- 2023
-
Abstract
- This paper aims to replicate the effect of a nudge on behavior (efficiency) and acceptability in a natural field experiment. The nudge in our study consists in setting zero sugars as the default level of sugar in hot drinks–vending machines in a French university. We compared Campus A (default option set to 0 sugars) to Campus B (default option set to 3 sugars). We measured the efficiency of this default option by observing the level of sugar actually chosen by the participants, and we measured acceptability through a questionnaire. We hypothesized a high level of efficiency for the nudge and a higher acceptability in Campus A (default option set to 0 sugars) compared to Campus B (default option set to 3 sugars). Our results show that participants with the default option set to zero sugars (Campus A) consumed less sugar than those with the default option set to 3 sugars (Campus B). We also found a high level of acceptability on both campuses, though with no difference between Campus A (where the nudge was implemented) and Campus B (where a future nudge would be implemented). The discussion addresses the applied perspectives and ethical implications of these results. [ABSTRACT FROM AUTHOR]
- Subjects :
- *FIELD research
*SUGARS
*SUGAR
*DEFAULT (Finance)
*COFFEE drinking
*COFFEE
Subjects
Details
- Language :
- English
- ISSN :
- 23743603
- Volume :
- 7
- Issue :
- 1/2
- Database :
- Academic Search Index
- Journal :
- Comprehensive Results in Social Psychology
- Publication Type :
- Academic Journal
- Accession number :
- 172333448
- Full Text :
- https://doi.org/10.1080/23743603.2023.2214964