Future and Agency Frames: How Business Schools Construct the Term Future and What they Claim to do About it?

Recent years have brought dramatic changes in the social and economic world. This shows that futures are both unpredictable and uncertain, as well as important points of reference. This is also true for business schools. Therefore, this paper aims to understand how business schools construct the term future and what they claim to do about it in terms of their agency. Our findings are based on discourse analysis of the external communication of 100 business schools globally. Through the examination we identified 6 agency frames, namely (a) preparing, (b) shaping, (c) responsibility, (d) exploring, (e) personal futures, (f) adapting. [ABSTRACT FROM AUTHOR]