Internal factors, external factors, channel synergy and marketing channel performance of automobile manufacturers in China.

As an integral part of marketing channel research, the research of marketing channel performance is conducive to reflect the current situation of marketing channel on the one hand and contributes to optimizing management process and improving enterprise management level on the other hand. Therefore, it has been the highlight of research for many years. For automobile producers, an effective marketing channel is a grind to promote product sales and redefine marketing costs, which enables them to gain a competitive edge in the market competition. Therefore, this paper intends to circumscribe the impact on the marketing channel performance from multiple aspects. It analyzes channel synergy as a mediating variable determines internal and external factors as independent variables. [ABSTRACT FROM AUTHOR]