ENTREPRENEURS OF INDIAN WOMEN: MOTIVATIONS, BARRIERS AND PERFORMANCES.

Women entrepreneurship development is an important part of human resource development. This paper focuses on exploring the barriers and motivations of women entrepreneurs. The study is based on both primary and secondary data. The primary data was collected through the well-structured questionnaire and distributed among the 100 women entrepreneurs. Surveys were carried in the area of New Delhi (India). The research found women entrepreneurs having primary responsibility for children, home and older dependent family members, poverty and illiteracy, borrowing loan, lack of finance, business size, age, lack of knowledge and experienced in marketing of products, poor managerial and technical skills, discriminations, multiple responsibilities, demographic factors, social, cultural and religious obstacles etc. The research has also identified that many women-owned enterprises were formed in the informal or unorganized sector. These new firms were concentrated in industries where women entrepreneurs have been active by tradition and the opening was mostly started among household-based enterprises. It is also described that there are various factors for success of women entrepreneurship like-education, hard work, skilled women, sincerity and honesty, best quality of product, and dedication have been recognized as the most significant factors. [ABSTRACT FROM AUTHOR]