BE YOUR OWN BRAND.

Presents advice on brand-building for women workers. Benefits of self-promotion; Brand-building techniques from sales account manager Marti Quinones-McCarthy, self-employed woman Angel Giannoni-Byrnes and community development manager Joanna De'Shay; Need for women of color to move beyond their ethnic groups into wider networks; Advice from Peggy Klaus, author of "BRAG! The Art of Tooting Your Own Horn Without Blowing It," and Miriam Vializ-Briggs, an IBM executive.