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From one to five stars: An exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection.
- Source :
-
Health Marketing Quarterly . Jul-Sep2023, Vol. 40 Issue 3, p248-270. 23p. - Publication Year :
- 2023
-
Abstract
- Digital media initiated a paradigm shift of the doctor-patient relationship in which prospective patients "shop" for physicians as they do other goods and services: using search engines' results, aggregated review websites, and star ratings as cues. These are processed centrally or peripherally in accordance with the Elaboration Likelihood Model (ELM). Electronic word of mouth (EWOM) in conjunction with a pediatrician's digital brand management strategy impacts practice revenue through patient recruitment and retention. This exploratory study found that a pediatrician's placement on a review website and overall digital brand image leads to increased or decreased trust in expertise, competence, and likability. [ABSTRACT FROM AUTHOR]
- Subjects :
- *RESEARCH
*ATTITUDES of mothers
*SOCIAL media
*PHYSICIAN-patient relations
*RESEARCH methodology
*CONSUMER attitudes
*PATIENT satisfaction
*RACE
*INTERVIEWING
*MARKETING
*CONCEPTUAL structures
*QUALITATIVE research
*PATIENT-family relations
*DECISION making
*CLINICAL competence
*SOCIAL classes
*DESCRIPTIVE statistics
*INFORMATION-seeking behavior
*JUDGMENT sampling
*STATISTICAL sampling
*LONGITUDINAL method
*TRUST
*PROMPTS (Psychology)
*WORLD Wide Web
Subjects
Details
- Language :
- English
- ISSN :
- 07359683
- Volume :
- 40
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Health Marketing Quarterly
- Publication Type :
- Academic Journal
- Accession number :
- 170717644
- Full Text :
- https://doi.org/10.1080/07359683.2022.2092255