Pierpaolo Piccioli.

An employee of the Italian fashion brand Valentino since 1999, Piccioli served as co-creative director alongside longtime colleague Maria Grazia Chiuri between 2008 and 2016 and as the sole creative director for the brand beginning in 2016. Piccioli would continue to feature pink prominently in later collections, including the fall/winter 2022 ready-to-wear collection, for which he collaborated with the Pantone Color Institute to create a shade of pink known as Valentino Pink PP. Piccioli was intrigued by the brand's history, particularly its work within the realm of haute couture - high-fashion clothing typically made by hand and constructed or altered to fit the wealthy buyer. [Extracted from the article]