Paper Industry's Strategy for Sustainable Growth.

While paper as a medium of information is declining in demand, paper as a sustainable alternative to plastic packaging is gaining interest. In light of these changes, the paper industry is seeking new growth by developing highly-functional paper material that can replace plastics. To this end, the industry needs to develop paper with high-barrier and strength properties, as well as technologies that can improve recyclability of such material. Beyond paper, the industry is also developing novel wood-based chemicals that can replace traditional fossil-fuel derivatives. For these to become commercially viable, the industry needs to focus on achieving cost-competitiveness. Finally to reinforce these two initiatives, the government needs to engage in active dialogues with the industry leaders and provide related R&D support. [ABSTRACT FROM AUTHOR]