TRANSPORTO REMONTO IR PRIEŽIŪROS PASLAUGŲ ĮMONĖS ĮVAIZDŽIO ANALIZE.

Authors :: LAPĖ, GABIJA
SAKYTĖ-STATNICKĖ, GITA
Source :: Science & Processes of Education / Mokslas ir Edukaciniai Procesai. 2023, Issue 1, p25-38. 14p.
Publication Year :: 2023
Abstract: A well-designed image of the transport repair and maintenance services company is a powerful marketing tool that enables a service company to gain a favourable market position, to gain a sustainable competitive advantage, and to increase its market share and improve its performance. This paper identifies the components and factors shaping the image of the transport repair and maintenance services company and and examines customer attitudes towards the image of transport repair and maintenance services company. [ABSTRACT FROM AUTHOR]

Subjects :: *REPAIR & maintenance services
*CONSUMER attitudes
*MARKET positioning
*COMPETITIVE advantage in business
*MARKET share

Language :: Lithuanian
ISSN :: 18224644
Issue :: 1
Database :: Academic Search Index
Journal :: Science & Processes of Education / Mokslas ir Edukaciniai Procesai
Publication Type :: Academic Journal
Accession number :: 169738160

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