Comunicación y tercer sector de acción social. Miscelánea sobre la reputación de las ONG en España y Latinoamérica.

The article "Communication and the third sector of social action. Miscellany on the reputation of NGOs in Spain and Latin America" from the International Journal of Public Relations presents a book coordinated by Lorena López-Font that explores the management of the reputation of NGOs in Spain and Latin America. The book features the participation of 30 authors from 15 universities in Ibero-America and is divided into three approaches: reputation and corporate social responsibility, the third sector of social action and the challenges of communication in the digital era, and a critique of the reputation of NGOs. The importance of transparency, accountability, and the construction of a positive reputation for the third sector of social action is highlighted. [Extracted from the article]