Wirkungsorientierte Kommunikationsarbeit: Positionierung der ZBW als Open-Science-Partner für die Wirtschaftsforschung.

This article describes the challenges, goals and opportunities of impactoriented communication for libraries using the example of the ZBW – Leibniz Information Centre for Economics. The article presents how ZBW works to strengthen its perception as a competent partner and promoter of Open Science for its target group of economists. The article describes the path from the challenges and goals to the concrete communication activities and the evaluation of the impact-oriented communication work. [ABSTRACT FROM AUTHOR]