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A Hamvas Béla Pest Megyei Könyvtár internetes könyvesboltjának tapasztalatai.
- Source :
-
Library Review / Konyvtari Figyelo . 2022, Vol. 32 Issue 2, p233-241. 9p. - Publication Year :
- 2022
-
Abstract
- The Béla Hamvas Pest County Library launched the first library webshop of Hungary in November of 2021 under the name of “Books from the city of arts”. Chris Anderson’s long tail concept and Ranganathan’s five laws of librarianship served as the theoretical background of the project. The paper presents the project from the idea to realisation: the administrative issues of a library-run business, the IT development, the products to be sold, the pricing strategies, the operation and the promotion of the online bookshop. The paper concludes that after a few months of operation the webshop innovatively contributed to the accomplishment of the library’s mission. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PUBLIC libraries
*PRICES
*LOCAL history
*MARKETING
*PESTS
Subjects
Details
- Language :
- Hungarian
- ISSN :
- 00233773
- Volume :
- 32
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Library Review / Konyvtari Figyelo
- Publication Type :
- Academic Journal
- Accession number :
- 164560844