RESTAURANTES E MENU KIDS: FATORES DETERMINANTES DAS ESCOLHAS.

In the global context, marked by overweight and obesity in childhood, the problem of the consumption of meals and snacks out of home by children is of great importance. In Brazil, there are few studies tracing the food consumption of children out of home, the choices of the places and what will be eaten, and the nutritional quality of these meals. The present work aimed at evaluating the factors that influence the choice of establishments and children's menu in restaurants. The research was developed based on the cross-sectional study with a qualitative approach, using a convenience sample of 100 people, comprising 50 adults and 50 children, in the year 2020. Children below 7 years old and above 10 years old were excluded. The data survey was performed using online collection, using the form from Google Forms. The answers to the forms were automatically grouped and tabulated into a spreadsheet, also inside the Google structure. The choice of the kids menu was mostly performed by the adults, being 4% superior to the children's decision power. Child's preference was the main factor in the choice of the kids menu, followed by food quality. Hygiene and cleaning expressed the greatest relevance in the choice of the food establishment by the adults. The understanding of the Brazilian reality regarding infant feeding is a subject still little studied in Brazil, and further investments on research regarding this topic are necessary. [ABSTRACT FROM AUTHOR]