Kedinamikan Bahasa Melayu di Ambang Perkembangan Media dalam Talian dari Perspektif Perubahan Makna.

With the advancement of digital technology, the world's languages are undergoing significant changes. Facebook, Instagram, Twitter, blogs, and other social media platforms are examples of today's communication mediums. These social media platforms are the main mode of communication in today's culture. The purpose of this research is to look at the meaning expansions of Malay words on Facebook. The study included three common Malay terms as examples: kafir, kunyit, and sibuk. These terms were chosen using the purposive sample approach, and Google Trends was used to validate the current usage trends. Keller's (1994) Invisible Hand theory was used to analyze this research. Keller proposes that specific motives of language users cause the emergence of a new meaning for a word. According to analysis, these three words are frequently used on Facebook, and their new meanings are diverged from their original meanings, namely kafir > "unislamic," kunyit > "refers to gay," and sibuk > "continously do sth". Following viralization in social media by Facebook users, the new meaning formation of these three selected words appears to have occurred drastically and altered in a short period of time. This phenomenon appears to be characterized by an invisible hand. Words having new meanings are eventually propagated, recognized, and widely utilized by social media users. This research contributes to Malay lexicography by promoting awareness of how the meanings of contemporary words have altered drastically as a result of the emergence of online social media, a phenomenon that presents a threat to traditional Malay lexicography. [ABSTRACT FROM AUTHOR]