Back to Search
Start Over
Bleisure travel experience: Scale development and validation.
- Source :
-
Journal of Travel & Tourism Marketing . Jan2023, Vol. 40 Issue 1, p21-37. 17p. - Publication Year :
- 2023
-
Abstract
- Bleisure travel is a new type of travel, and bleisure travel experience has become an emerging topic worthy of investigation. However, studies on bleisure travel have mostly employed a qualitative research approach. We accordingly executed our research to develop – through a rigorous process – a bleisure travel experience scale with validity and reliability for assessing the bleisure travel experiences of business travelers. The validity and reliability of the scale, comprising 28 items in 6 dimensions, was proven. This paper details our findings' theoretical and practical implications and outlines possible directions for future research. [ABSTRACT FROM AUTHOR]
- Subjects :
- *BUSINESS travelers
*BUSINESS travel
*QUALITATIVE research
Subjects
Details
- Language :
- English
- ISSN :
- 10548408
- Volume :
- 40
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journal of Travel & Tourism Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 163953562
- Full Text :
- https://doi.org/10.1080/10548408.2023.2199773