Agricultural origins of corporate pro-environmental behavior.

The cultural differences caused by rice cultivation between the north and south of China provide a unique perspective to study the local effect on corporate pro-environmental behavior. In this paper, we investigate the relationship between the geographical distribution of agricultural planting and corporate pro-environmental behavior. We manually collected the city-level rice planting data and used A-share listed companies' data from 2010 to 2019 in China and found that rice culture in the external environment in which the company is embedded has a positive association with the corporate reactive pro-environmental behavior, while rice culture in the internal values which CEO provided with is positively related to the corporate proactive pro-environmental behavior. Moreover, we find that environmental policy and migration are two moderators through which rice culture affects corporate pro-environmental behavior. This study not only sheds light on the agricultural drivers behind corporate pro-environmental behavior and extends the theoretical understanding of how cultural differences caused by geographical factors within countries influence corporate decisions but also helps firms, managers, and stakeholders effectively conduct self-reflection, management, and supervision on environmental issues through farming cultural dimensions. [ABSTRACT FROM AUTHOR]