REDES SOCIALES Y COMPETENCIAS DIGITALES EN LA GESTIÓN DE FELICIDAD DE EMPRENDEDORES TECNOLÓGICOS.

Happiness is the perception that individuals develop as part of their sense of wellbeing as they experience life events. This paper addresses the issue of happiness management of entrepreneurs and recent university graduates, as well as life satisfaction that young entrepreneurs in technological areas achieve by dedicating their time and effort to the formation of a new business or entrepreneurship in general. In this research, a quantitative analysis is used to evaluate the relationship of the phenomenon of happiness to social networks and adequacy of digital skills. To this end, a regression model was applied to entrepreneurs and recent graduates to assess the degree of incidence between these variables. It is concluded that digital skills influence happiness, but social networks have a more discreet role. This confirms reviewed studies in which it has been established that there is a duality between happiness and anguish caused by the unrestricted use of social networks, which makes it necessary to have adequate management of happiness among technological entrepreneurs. [ABSTRACT FROM AUTHOR]