БІЗНЕС-МОДЕЛЬНЕ ПРОЕКТУВАННЯ ЕЛЕКТРОННОЇ КОМЕРЦІЇ: ЕФЕКТИВНІСТЬ ДРОПШИПІНГУ ТА ЙОГО ТРАНСФОРМАЦІЯ.

The article is devoted to the study of the theoretical process of formation and use of business models in e-commerce. The authors analyse the growth trend of digital business models research at the global level. The paper considers directions of principles of formation of corporate business models. As an example of using the Osterwalder’s canvas of a business model, the authors studied the online rental service Airbnb. The article shows the business model design of e-commerce based on the drop shipping business model. The paper defines the consistent and successive stages of development of this type of business and compares the advantages and disadvantages of adopting the drop shipping business model in business projects. Due to the research, there will be an increase in sales as a result of the use of the drop shipping business model. Essentially, the study acquired the importance of formation, evolution and use of business models in general company management, taking into consideration contemporary features of ecommerce. [ABSTRACT FROM AUTHOR]