KOBALT'S UNPOLISHED GEM.

The article focuses on the efforts of Kobalt, an independent rights management and music publishing company, in growing its global digital rights collections society for compositions, the American Music Rights Association (AMRA). Topics covered include its strategy for scaling AMRA, the challenges it has encountered, and how AMRA can help streamline digital royalty collection across 212 countries, preventing friction or delays of a traditional performing rights organization (PRO).