Food's expert perception towards local food innovation in Malaysia.

Local food is known as food specialties to an area with the taste of the community's specialty. However, the food industry in Malaysia has grown exponentially with the growth of the world food industry. In fact, the power of the food transmission has been widespread among the people through social media and various sources. These food innovation factors are from the development of the food system, social and political will, and consumer needs and desires. Varieties of locally sourced foods are now available such as fast food paste, frozen food products, travel packs and more. Therefore, this study was conducted to explore the perceptions of local food innovation. Data was collected using interviews and documentation. Data analysis was carried out using thematic methods. The findings of this study shows that there were views and perceptions showed that if too much modification of local food been done, the food authenticity will have threated, the use of ingredients in the production of innovative foods may gave impact on the communities' health and finally, this study is intended to provide consumers and entrepreneurs with guidance to increase on the quality local food innovations in the food industry. [ABSTRACT FROM AUTHOR]