Türkiye'de Siyasal Tüketiciliği Anlamak: Etnosentrizm ve Boykot Katılımı Arasındaki İlişki.

Boycotts, one of the important forms of political consumerism, are democratic actions in which consumers show their sensitivity to social issues via consumer protests. These actions are seen as more peaceful forms of opposition, separated from other politically motivated forms of opposition, and seen as citizen practices that reinforce democracy. However, in some cases, boycotts can threaten political and social equality, support undemocratic ideologies, and turn into hostile actions when these peaceful collective movements are shaped by consumer ethnocentrism fed by nationalism and religiosity. This study examines the factors affecting the participation of individuals in boycotts within the framework of political consumerism, and in particular, the relationship between important concepts for ethnocentrism such as nationalism and religiosity, and participation in boycotts within the context of Turkey. In this study, which was conducted using survey data collected from a representative sample in Turkey in 2020, a statistically significant relationship is found between "nationalism", "religiosity", "education level", "full-time employment" and the frequency of boycotts. Our quantitative analysis in the context of ethnocentrism, which is the main focus of the research, shows that the level of religiosity in Turkey is more effective in participating in boycotts than the level of nationalism. While this study contributes to the understanding of consumer behavior in the context of political participation, an important field of study in communication studies, it is also important for the development of new policies and communication strategies. [ABSTRACT FROM AUTHOR]