ERFORMATIVIDAD, SUBVERSIÓN DE GÉNERO E INJURIA EN LA SERIE MEXICANA LA CASA DE LAS FLORES (NETFLIX, 2018) UN MODELO DE ANÁLISIS DE LA DISIDENCIA SEXOGENÉRICA PARA SERIES DE FICCIÓN EN ESPAÑOL.

The article analyzes how sex and gender dissidence is represented in the first season of the Mexican television series La casa de las Flores (Netflix, 2018), created and directed by Manolo Caro, which includes, among others, gay men, transvestite characters, and trans women. In the month of its premiere, the series generated an audience of 7.4 million people and became the most watched in Mexico. From the series understood as generator of the social transformations and diffuser of a discourse of normality (Carrión 2011), a Model of analysis of sex and gender dissidence from performativity and gender subversion is designed for fictional series in Spanish that allows to identify the performative acts, resistances subversive, insults and logics of power that govern gender and sexuality in a narrative system understood from the narratology postulates of Mieke Bal (1990) and observed from the theory of performativity of Judith Butler (1997, 2001, 2007, 2009). This analysis identifies that, more than a subversive example, the series is a powerful beginning in which gender-sex dissidence is represented with strong traditional and performative overtones of gender, and tenuous but powerful subversions of discourse, critical subversions, and quotidian subversions. [ABSTRACT FROM AUTHOR]