Evaluation of Turkey's Health Tourism Performance with the MOORA Method.

In recent years, factors such as an aging population, varying illness burdens, numerous health technological breakthroughs in different regions, and ease of travel between countries have all contributed to the growth of health tourism. Adapting to this development, which promotes countries' economies, is now a must for policymakers in terms of resource allocation and strategic planning. The aim of this study is to evaluate Turkey's health tourism performance using multi-objective optimization (MOORA) based on ratio analysis, a multicriteria decision-making method, and to reveal the current situation to contribute to the development of health tourism. In the study, 6 different indicators are used as performance criteria. The data covers 2009–2019. The MOORA-Ratio method and the MOORA-Reference Point Approach were used together. In the study, it is seen that the health tourism performance has increased gradually over the years. According to the ratio method, the best performance was achieved in 2017, and according to the reference point approach, in 2014. Suggestions were made to increase the performance of health tourism and to reach the targets determined in the strategic plan. [ABSTRACT FROM AUTHOR]