Cite
Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture.
MLA
Rajabi, Asieh Ghorbanian, et al. “Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture.” Journal of International Consumer Marketing, vol. 35, no. 2, Mar. 2023, pp. 234–55. EBSCOhost, https://doi.org/10.1080/08961530.2022.2070901.
APA
Rajabi, A. G., Martinent, G., Altukhov, S., & Bodet, G. (2023). Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture. Journal of International Consumer Marketing, 35(2), 234–255. https://doi.org/10.1080/08961530.2022.2070901
Chicago
Rajabi, Asieh Ghorbanian, Guillaume Martinent, Sergey Altukhov, and Guillaume Bodet. 2023. “Strengthening Sponsorship Fit: Testing for the Influence of Sponsor Category and National Culture.” Journal of International Consumer Marketing 35 (2): 234–55. doi:10.1080/08961530.2022.2070901.