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How Does Mobile Social Media Sharing Benefit Travel Experiences?
- Source :
-
Journal of Travel Research . Apr2023, Vol. 62 Issue 4, p841-858. 18p. - Publication Year :
- 2023
-
Abstract
- This study investigates the impact of tourists' travel experience sharing via mobile social media (MSM) on perceptions of smartphone usage-based travel experience improvement and tourists' post-trip evaluations of their travel experiences. We also examined how two self-enhancement tendencies, self-promotion and self-protection, moderate the relationship between tourists' MSM travel experience sharing and their perceptions of smartphone usage-based travel experience improvement as well as post-trip evaluations of their travel experiences. A moderated moderation analysis revealed that MSM involvement can condition how tourists' tendencies for self-promotion moderate the effect of tourists' travel experience sharing via MSM on their perceptions of smartphone usage-based travel experience improvement. This moderated moderation pattern was similar for the relationship between travel experience sharing via MSM and tourists' post-trip evaluations of their travel experiences. Theoretical and managerial implications are provided based on the findings. [ABSTRACT FROM AUTHOR]
- Subjects :
- *SHARING
*SOCIAL media
*TRAVEL hygiene
*TOURIST attitudes
*SMARTPHONES
Subjects
Details
- Language :
- English
- ISSN :
- 00472875
- Volume :
- 62
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of Travel Research
- Publication Type :
- Academic Journal
- Accession number :
- 162180191
- Full Text :
- https://doi.org/10.1177/00472875221098936