Diferenças de sexo no endosso de valores humanos: o papel mediador da ganância.

In Brazil, there are no investigations into the psychological and sociodemographic correlates of greed. This study aimed to investigate the relationship between greed and human values. In addition, we tested the mediating effect of greed on gender differences in the endorsement of values. Participants answered the Dispositional Greed Scale, Basic Values Survey and demographic questions. The value correlates indicated that greed people, although materially motivated (existence values), express higher-order needs of aesthetics (suprapersonal values). However, greed personality was a more important predictor of the personal values. There were differences between the sexes only regarding greed and personal values, in which men had higher scores. Finally, the greed partially mediated the gender difference in the endorsement of personal values which suggests that men have an egocentric orientation because are greedier. The results are discussed taking into account the Functional Theory of Human Values, personality of individual differences and evolutionary psychology. [ABSTRACT FROM AUTHOR]