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How Meta, Google and Snap are embracing generative AI in advertising and beyond: Following the popularity of ChatGPT, the top tech companies outline their work with advanced creative tools.

Authors :
Sloane, Garett
Source :
Ad Age. 2/13/2023, Vol. 94 Issue 2, p18-18. 1p.
Publication Year :
2023

Abstract

Meta, Google and Snap are preparing for generative AI, as the technology has caught on with consumers through products such as ChatGPT and they see it as a powerful tool in advertising and creator economies. Google's all-in on AI Pichai opened Google's Feb. 2 earnings call with a litany of AI developments. [Extracted from the article]

Details

Language :
English
Volume :
94
Issue :
2
Database :
Academic Search Index
Journal :
Ad Age
Publication Type :
Periodical
Accession number :
161936929