Sundance draws CMO interest as execs rethink events amid new priorities: New in-person engagements are popping up on marketers' radars.

It's a rationale many CMOs and marketing executives are thinking about as they consider which events to prioritize this year amid a challenging economic backdrop. After two years of attending the Sundance Film Festival virtually, Meliza Humphrey, senior manager of marketing at Acura, was looking forward to its in-person return. [Extracted from the article]