Do green entrepreneurial orientation and green knowledge management matter in the pursuit of ambidextrous green innovation: A moderated mediation model.

Building on the resource-based view theory, the study proposed a moderated mediation model to investigate the impact of green entrepreneurial orientation on ambidextrous green innovation (GI), the mediating role of green knowledge management, and the moderating role of resource orchestration capability. The study used a hierarchical regression analysis to examine data gathered from managers of varying levels in manufacturing firms in Pakistan. The study findings reveal that green entrepreneurial orientation influences exploitative and exploratory GIs. Green knowledge management partially mediates the relationship between green entrepreneurial orientation and exploitative and exploratory GIs. Moreover, resource orchestration capability not only strengthens the effect of green entrepreneurial orientation on green knowledge management but also the effects of green knowledge management on exploratory GI. The moderated mediation results reveal that the mediating role of green knowledge management on green entrepreneurial orientation and ambidextrous GIs is stronger when resource orchestration capability is high. These findings deepen the theoretical underpinning for green entrepreneurship, provide insight into how to enhance green innovation in manufacturing firms, and help advance the area of green entrepreneurship research. [ABSTRACT FROM AUTHOR]