El papel de los medios de comunicación televisivos nacionales en el desarrollo del fútbol femenino ecuatoriano.

Women's football has been becoming popular in recent years, unfortunately in Latin America, more specifically in Ecuador, it is still a little seen sport and of low interest. This research paper seeks to analyze what role national televised media play in the development, growth and professionalization of this category of the most popular sport in the country, and the interest that Ecuadorian viewers have in consuming national women's soccer. Based on a quantitative and qualitative methodology, this research contains results of a survey conducted with the fans of the Ecuadorian club Liga Deportiva Universitaria, through the team's official mobile app; in addition to an interview with 4 Ecuadorian sports journalists about the current situation of the media with respect to women's football. [ABSTRACT FROM AUTHOR]