SAĞLIK TURİZMİ KAPSAMINDA SAÇ EKİMİ TEDAVİSİ: TÜRKİYE VE POLONYA KARŞILAŞTIRMASI.

Among the tourism types, Health Tourism is shown as one of the tourism types that provides the most input for the destination. In recent years, health tourism has been on the agenda of many countries and destinations and large investments have been made. One of the activities within the scope of health tourism is hair transplant treatment. In the study, the services provided by Turkey, which ranks first in hair transplantation in the world, and Poland, which ranks second, were analyzed comparatively with the help of SWOT analysis. In the research, literature review and interview methods were used. As a result, it has been seen that cost, quality assurance, accreditation and easy accessibility are the prominent factors in terms of competition of destinations. [ABSTRACT FROM AUTHOR]