L'accueil journalistique d'un euphémisme polémique : aspects énonciatifs et argumentatifs.

Based on information published in the digital press in early April 2018 concerning the disputes raised by an internal release sent by a commercial brand to its employees, we explore the argumentative and enunciative issues of a euphemism that appears there. At the heart of the release, this euphemism turns out to be essential and will subsequently be fully exploited in the confrontation of voices in journalistic texts: on the one hand, we have the words of the commercial director and, on the other hand, the counter-speech of its adversaries which are in this case the unions, the employees and possibly the journalist-reporters. It will be a question of examining the polemic euphemism put forward within divergent polyphony, as well as its treatment in the titles of the articles, to explore also the establishment of the phenomena of rectification, autophagy and retorsion aroused by interactional argumentation. [ABSTRACT FROM AUTHOR]