Contents and Interactivity of Academic Library Portals in India.

The main aim of this study was to analyze the contents and interactivity of academic library portals in India. The study was confined to a hundred selected academic library websites. A checklist along with a data sheet was used as the tool for data collection and Microsoft Excel was used as the tool for data analysis. The analysis revealed that the websites have an almost identical pattern of contents and interactivity. The majority of the websites used interactive applications. Facebook is the most preferred application followed by Twitter, YouTube, and LinkedIn. The websites preferred the extreme top right corner of their homepages to provide links to the applications and web objects. This study is useful for developing design standards for library websites and portals. [ABSTRACT FROM AUTHOR]