What I've Learned.

The authors shares lessons from opening her own independent bookstore Quiet Quail Books and about novel business models. She tells her experience of opening pop-up bookstores at powwows in California and discusses the power of passion and social media to connect with customers and build a network. She explains the significance of being adaptable to the changing ways promoting and marketing a business, as well as of making a presence in places where Native families have the convenience to shop.