HARGA DIRI DAN DEPRESI PENGGEMAR KPOP YANG MELAKUKAN PEMBELIAN KOMPULSIF.

This study aimed to determine the relationship between self-esteem and depression with compulsive buying in Kpop Fans. This research used correlational quantitative method. There were a total of 285 respondents used as the sample in this study. The measuring instrument used in this research was 3 scales. The compulsive buying scale consisted of 15 items with a reliability of 0.871, the selfesteem scale consisted of 9 items with a reliability of 0.832 and the depression scale consisted of 20 items with a reliability of 0.912. Analysis of the data used multiple regression analysis techniques and partial correlation. The results showed that there was a relationship between self-esteem and depression with compulsive buying on Kpop Fans with R = 0.208 and Fcount = 6.337 with significance = 0.002 (p <0.05). The correlation between self-esteem and compulsive buying obtained a score of rx1y = -0.005 with a significance = 0.942 (p>0.05), meaning that there was no negative relationship between self-esteem and compulsive buying. The correlation between depression and compulsive buying obtained a score of rx2y = 0.205 with a significance = 0.007 (p <0.05), meaning that there was a positive relationship between depression and compulsive buying on Kpop fans. The first hypothesis is the relationship between self-esteem and depression with compulsive buying on kpop fans and the third is a positive relationship between depression and compulsive buying on kpop fans in this study is accepted while the second hypothesis in this study is a negative relationship between self-esteem and compulsive buying on fans kpop rejected. [ABSTRACT FROM AUTHOR]