What Happens When Soft Power Fails.

In the wake of Russia's illegal annexation of Crimea, US president Barack Obama infamously called Putin's Russia "a regional power [...] threatening some of its immediate neighbours, not out of strength but out of weakness. [...] The fact that Russia felt it had to go in militarily and lay bare these violations of international law indicate[d] less influence, not more." Obama's words reportedly angered Putin, who had long striven to convince the West, and primarily the USA, to treat Russia as a geopolitical equal. Being considered a regional power fundamentally denied equality with superpowers such as the USA. [ABSTRACT FROM AUTHOR]