Entrepreneurial Orientation in Embedding Knowledge-Based Resources in the Organization.

Knowledge is a key resource for an organization, serving as a source of sustainable differentiation and thus a competitive advantage. Knowledge-based resources are especially valuable to organizations because they are unique and protected against imitation. The advantages of knowledge-based resources mean that investments in these resources translate into benefits for the enterprise, especially when knowledge becomes an attribute of the company as a whole. The ability to embed knowledge in an organization depends on many factors, including those that directly shape the company's organizational culture. One of such factors may be entrepreneurial orientation as a strategic attitude of the firm presented in a given environment. The construct of entrepreneurial orientation should be treated as a multidimensional construct, where the dimensions are: autonomy, proactivity, competitive aggressiveness, innovation and risk taking. Research on the influence of organizational entrepreneurship on building the organization's knowledge resources is relatively rarely presented in the literature, which underlines the scientific contribution of the paper. The main aim of the paper is to study the impact of the level of entrepreneurial orientation on the level of knowledge-based resources embedded in the organization. The implementation of the goal was based on questionnaire surveys conducted in 2022. on the group of 355 enterprises in Poland. The respondents' opinions were diagnosed using a 5-point Likert scale. A managerial approach was used in the study, which constitutes a certain limitation of the research. The results of empirical studies were statistically analysed using tools such as factor analysis and multiple regression. The main research conclusions indicate a positive correlation, of moderate intensity, between the dimensions of entrepreneurial orientation and the level of knowledge-based resources, where the greatest impact was noted in the case of the following predictors: innovation and competitive aggressiveness. The research has implications for management practitioners who, by promoting entrepreneurial attitudes at the organizational level, can manipulate knowledge resources, especially in the area of HR. [ABSTRACT FROM AUTHOR]