СТІЙКІСТЬ ФУНКЦІОНУВАННЯ РИНКУ МОЛОЧНИХ ПРОДУКТІВ У СИСТЕМІ ВЕРТИКАЛЬНО СУМІЖНИХ РИНКІВ УКРАЇНИ.

The article is devoted to the topical issue of ensuring the stability of the functioning of the dairy market of Ukraine on the basis of using the potential of vertically adjacent markets. The stages of the functioning of the dairy market in the pre-war and post-war period were identified, key market trends were studied and systematized in terms of certain stages. The basic indicators of the relevant market were determined, in particular the capacity, the degree of market openness, the dynamics and structure of production, export and import volumes of the main types of dairy products, price ratios. In the pre-war period, two sub-stages were additionally identified: (1) the accumulation of negative trends in adjacent markets, which inhibited the effective development of the processing of dairy raw materials (until 2019); (2) a sub-stage of the further development of negative trends into a crisis state, which led to the stagnation of the relevant market (from 2020 to the beginning of the war). It has been emphasized that in the pre-war period, the strengthening of the negative influence of vertically adjacent markets on the processing sector of the dairy products market was due, first of all, to the lack of a systematic approach to the application of state regulatory measures to overcome crisis phenomena in the raw materials sector and to remove barriers to the entry of dairy products into food networks . During the war period, the priority direction of ensuring the stability of the functioning of the market through the formation of local networks of family dairy farms with a complete reproductive cycle of goods movement in small cities and districts with complex logistics far from milk processing enterprises was substantiated in case of disruptions in logistics relations with traditional suppliers of dairy products - milk processing enterprises. The scientific and applied principles of the creation of local centers for the processing and sale of dairy products to the local population have been developed, depending on the regional features of dairy farming. The scientific novelty of the obtained results consists of the study of the phasing of the effects of vertically adjacent markets on the stability of the functioning of the relevant dairy market and the determination of the conditions for the adaptation of markets to the peculiarities of the war period. The practical orientation of the scientific results consists of substantiating measures and tools for regulating vertically adjacent markets of dairy products in the conditions of localization of reproductive processes of commodity movement, which can be used by state and regional authorities in the course of improving the system of adaptive regulation of agro-food markets in the war and post-war periods. [ABSTRACT FROM AUTHOR]