Akıllı Destinasyonların Birlikte Değer Yaratımına Etkisi.

Consumers aspire to co-create value with good and service providers in order to have experiences in line with their wishes and expectations. Destinations are getting smarter with the advances in technology that contributes to the co-creation of value by tourists. In this article, the effect of the smart city concept on the co-creation process of tourists was studied. Accordingly, the concept of value was examined; the questions of how customer value is created in the tourism industry and how co-creation takes place were addressed. In this study, secondary sources were used extensively, and document analysis was applied. Moreover, the concepts of smart city and smart destination were examined and the contributions of the smart city application to the value creation process of the customers were evaluated. The study exposes that smart destinations positively affect the co-creation of value by tourists and provide them with different and unforgettable experiences. On the other hand, it points out that co-creation of value is important for destinations to achieve sustainable success and provide competitive advantage. In this study some examples were presented to destination managers and marketers to co-create value by using innovative technologies. [ABSTRACT FROM AUTHOR]