公众环境关注度对企业和政府环境 治理的影响.

Under the background of constructing a multiparty environment governance system, it is of great importance to systematically study the impact of public environmental attention on the environmental governance of enterprises and local governments. It could provide theoretical support and policy suggestions for guiding public participation in environmental governance. This paper constructed a game model among the central government, local governments, enterprises and the public to analyze the impact of public environmental attention on the game equilibrium of enterprises and local governments and empirically studied the impact of public environmental attention on enterprises' environmental investment and environmental regulation intensity using Baidu Haze Search Index from 2011 to 2019. We found that public environmental attention positively influenced environmental governance through two channels: firstly, public participation promoted local governments to improve environmental regulation intensity and environmental infrastructure construction and encouraged enterprises to invest in environmental governance by alleviating information asymmetry among game players; secondly, public participation increased the demand for green products and investments for environmental protection enterprises, which would bring about the improvement of environmental quality. The results showed that public environmental attention played an important role in environmental governance as an informal environmental regulation. The central government should pay attention to public environmental dissatisfaction, promote green labelling system to meet public demand for green products, and optimize the channels of public environmental participation. Besides, the government should implement differentiated guiding policies and incentive mechanisms based on the heterogeneous response of environmental governance to public environmental attention in regions with differentiated income levels, thus forming a more effective environment governance system with benign interaction between all the players. [ABSTRACT FROM AUTHOR]