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The Only Pitch That Played The Part.

Authors :
Isherwood, Charles
Source :
New York Times. 12/26/2004, Vol. 154 Issue 53075, Arts & Leisure p3-3. 999p.
Publication Year :
2004

Abstract

Reports on the effectiveness of the nontraditional marketing campaign for the Broadway play "Avenue Q." Use of eye-catching imagery and wit; Use of posters featuring cartoon icons to denote various neighborhoods; Marketing campaign surrounding the Tony Awards.

Subjects

Subjects :
*MARKETING
*POSTERS
*THEATER
*PICTORIAL wit & humor
*TONY Awards

Details

Language :
English
ISSN :
03624331
Volume :
154
Issue :
53075
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
15797662

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Authors Abstract Subjects Details