Sobre flores, grilhões, consciência e afetos: a disputa pela captura do gosto para desmontar as engrenagens de produção social da ignorância.

This paper starts from the need to face the social production of ignorance in the contemporary environment of hyperinformation favored by the infotelecommunications complex, which undermines the emergence of consciences and collective emancipatory actions. Based on Marx's famous metaphor about the need to pull out the imaginary flowers from the shackles, which poetically synthesizes the dialectical relationship between base and superstructure, we highlight the decisive role of the struggle for the capture of taste, understood as an expression and measure of the use value of goods, material and symbolic, and at the same time as a sensitive substrate of ideologies, in the current context of the advance of the extreme right around the world. [ABSTRACT FROM AUTHOR]