THE RELATIONSHIP BETWEEN FIVE-FACTOR PERSONALITY TRAITS AND SOCIAL ENTREPRENEURSHIP TENDENCY: THE CASE OF UNIVERSITY STUDENTS.

While some entrepreneurs make an initiative driven by a strong desire to make money, others motivated by the social benefit which they provide. Social entrepreneurs' personality traits are different from other entrepreneurs. Social entrepreneurs possess all the abilities of a successful entrepreneur, as well as a strong desire for change. They work to maximize social benefit in collective activities. They have a strong sense of social justice. Social entrepreneurs are confident, energetic, and they are capable of persuading others to participate in their ventures easily. The ability to develop a strong network can be considered as one of the important characteristics of visionary social entrepreneurs. Also, social entrepreneurs create superior value for their target audience. In this study, the relationship between the five-factor personality traits of Turkish college students and their social entrepreneurship tendencies were investigated. A comprehensive questionnaire was used to measure the five-factor personality traits and the social entrepreneurship tendencies of 229 college students in Uşak and Aksaray Universities. According to the findings; there is a significant relationship between the sub-dimensions of extraversion, compatibility, responsibility, openness to experiences, and the tendency of social entrepreneurship. [ABSTRACT FROM AUTHOR]