THE IMPACT OF SPARKING LEADERSHIP ON BUSINESS PERFORMANCE PERCEIVED BY THE EMPLOYEES WITH GENDER AND SENIORITY INTERACTION.

Increasing competition, challenging market conditions, accelerated business life with the contribution of technology, pandemics, and economic crises require more effective and efficient management of businesses. Factors that have a direct impact on organizations, such as remote working, with the fact that business life has become independent from physical space and technological opportunities increase, make the concept of leadership open to development. It is believed that businesses can be managed more efficiently and effectively with effective leadership behaviors. The virtualization of the leadership function, which adapts to modern times, results in becoming more inspiring. It is expected that the leader will demonstrate more supervision, interaction, and more exemplary and inspiring skills to overcome difficulties. There are only a few studies on sparking leadership in the literature. The effects on the business have not been measured. This study aims to investigate the effect of sparking leadership on the organizational performance perceived by the employees while revealing the characteristics of leadership. Another issue to be argued is whether the employees are affected differently by the sparking leadership style according to their gender and seniority. In the literature, the behavior patterns of the leaders according to their gender have been examined, but no study has been found about the impact of the leadership style according to gender and seniority. Although it is not possible to generalize, it is predicted that the study can contribute to this area [ABSTRACT FROM AUTHOR]