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Authors :
Elliott, Stuart
Source :
New York Times. 12/20/2004, Vol. 154 Issue 53069, pC9-C9. 999p.
Publication Year :
2004

Abstract

Reports that softdrink makers in the United States used alternative terms for the word diet to help increase their sales revenues. Change of the name of the diet versions of drinks by Coca-Cola and Pepsi-Cola Co.; Strategy of the companies to broaden the segment.

Subjects

Subjects :
*SOFT drink industry
*SALES
*STRATEGIC planning

Details

Language :
English
ISSN :
03624331
Volume :
154
Issue :
53069
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
15774205

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Authors Abstract Subjects Details