Importance of financial planning for the administrator of microenterprise in Guasave, Sinaloa.

Microenterprises are of great importance to the economies of the world because of their capacity to generate jobs and contribute to the gross domestic product, favoring the national production system. However, they are also highly vulnerable to the different socioeconomic scenarios that affect their different environments, as well as to the financial planning training of their operators (managers, administrators, or owners) who are a central part of the life expectancy of these enterprises, as well as of their growth. The relevance of the operator is analyzed using the chi-square statistical test by relating varieties of financial planning such as credit, liquidity, indebtedness, costs of goods and services, decision making about the age, education, and professional training in the financial planning of the microenterprise operator. Using Likert scaling, 124 surveys were formulated, each with 22 items related to the profile of the operators and the financial planning resources mentioned above, thus generating quantifiable numerical records containing the responses of the microenterprise operators interviewed. From the statistical analysis with the chi-square test, the degrees of dependence between variables were determined, finding that the professional training in the field of financial planning of the microenterprise operator is a determinant in survival, existence, or life expectancy, which is 5.7, lower than the national average. [ABSTRACT FROM AUTHOR]